afreeman is a design studio focused on delivering progressive design solutions that solve our clients’ needs. We work with a wide range of businesses designing brands, identities, print materials, packaging, books, websites, exhibtion spaces, signage, environmental graphics and wayfinding.
Above everything else, we‘re interested in the big idea, and the path that gets us to it. Every day is different. Every project is different. Every client is different. But our conviction to the success of our work and our clients is constant and relentless.

Andrew Freeman
Founder & Principal, afreeman

Andrew Freeman is the founder and principal of afreeman. He works with clients and colleagues to envision and implement conceptually significant yet commercially successful design solutions. He is responsible for excellence across all afreeman projects.

His expertise includes the design of identities, branding systems, environmental graphics, interactive media, packaging and publications. During the course of his career, Andrew has been the recipient of numerous industry honors and awards from design associations and publications.

Prior to founding afreeman in 2012, Andrew served as Associate Partner to Paula Scher at Pentagram in New York. He holds a BFA and BGD from the Rhode Island School of Design and currently teaches at the School of Visual Arts in New York City.


Lindsay Bazos
Design Director, afreeman

Lindsay Bazos is Design Director at afreeman. She is responsible for ensuring the design work meets afreeman standards and client needs. Lindsay combines expertise in naming, writing, identity design, branding systems, packaging and strategic thinking to add value to projects.

Before joining afreeman, Lindsay collaborated with design institutions including Johnson & Johnson, Bumble and bumble and IDEO. She also consulted and designed for a range of brands including PepsiCo and Target, as well as smaller organizations such as the YMA Fashion Scholarship Fund. Lindsay holds a BA in Creative Writing from Denison University and a MFA in Design from California College of the Arts.



Founder & Principal


Pentagram Design

Associate Partner & Creative Lead


Pentagram Design

Senior Designer


Communication via Design




Design Intern